Aspiring Innkeepers

2023 Seminars:

Monday, November 6th, 2023 ~ 9:00 am – 5:00 pm

(held in conjunction with our annual Midwest Association of Independent Inns Conference & Trade Show
~ November 7th – 9th, 2023)

Chestnut Mountain Resort – Riverside Meeting Room
8700 W Chestnut Mountain Rd
Galena, IL 61036

Register Now!

(*Registration is for both the Aspiring Innkeeper Seminar and the 2023 Midwest Association of Independent Inns Conference – Aspiring Innkeepers can register for the seminar only or for the seminar and conference for a special reduced conference price. See below for details!)

Aspiring Innkeeper Seminar Agenda

A faculty of experienced innkeepers and industry professionals will present during the aspiring innkeeper seminar:

• Be A Part Of Something Bigger – No One Can Do It Alone, National/Regional/State Association -What & Why Important
• Getting Started In the B&B Business – Licensing, Insurance, Inspections, Airbnb, Zoning, Conditional Use Permits, Other
• Innkeeping – It’s A Business
• Know Your P&L and Sample Chart of Accounts plus Other Data Innkeepers Should Track
• Be an Informed Inn-Buyer
• Financing Your Purchase-Options You Need To Know
• A Day In The Life Of An Innkeeper: Hospitality, Customer Service, Burn-Out-You can’t take care of your guests, if you don’t take care of yourself”, personal space, “typical” day/time chart, etc., policies
• Creating the Breakfast Experience: Breakfast locations, time options, types/set-up, preparation time, presentation, plate garnish, coffee/tea stations, food trends, food waste management, food purchases-retail vs wholesale/other, recipes, dietary restrictions/food allergies/special diets, seasonal, local, farm-to-table, food trends

Marketing:

• Website, Reservation Systems, OTA’s, Book Direct, Pricing/Yield Management, Advertising/P.R., Photography, Google, Social Media, B&B trends, Space/Decor, Other
• How To Drive More Income-Experiences, Packages, Gift Shop, Weddings, Restaurant, Liquor sell (license)
• Q&A time throughout seminar
• AIS Certificate of Completion

After the topics, a Q&A session takes place. You’ll discover there’s more than one way to do it the right way! Topics can include amenity suppliers, first year experiences, events, where to market, policies, ‘green innkeeping’, combining outside jobs with innkeeping, etc.

Materials

Your seminar registration includes the Aspiring Innkeeper Workbook, and beverages/refreshments & lunch.

A variety of innkeeping books will be available to purchase on site!
Aspiring Innkeeper Seminar Price – (Students: Contact us for special pricing)

• First person: $195.00
• Each additional person of the same group: $125.00

Pricing includes seminar, workbook, beverages/refreshments & lunch, and all taxes.

Aspiring innkeepers are also highly encouraged and welcomed to attend the conference after the seminar! You can learn more about the conference HERE. You have the option to register to attend both for the Aspiring Innkeeper Seminar price plus a special reduced conference price of $150.00 per person!

Aspiring Innkeeper Seminar & Conference Attendee Pricing

• $345.00 – First Person
• $275.00 – Each additional person of the same group

Time

Please arrive by 8:45 am (15 minutes before the session begins) on Mondy to receive your materials and ‘get settled’.

Note #1: You’ll receive a full refund if it is necessary for you to cancel by letting us know 1 week prior to the seminar. 50% will be refunded if less than 1 week and no shows will be charged the entire amount.

Note #2: If you are trying to register less than 7 days prior to the seminar, phone the MWInns office to check availability.

Midwest Association of Independent Inns
206 Jefferson Street, Waupaca, WI 54981
Phone: 715-942-8180 ~ E-mail: info@mwinns.com
We will confirm your registration and include directions to the seminar site.